FilmBeat Academy 2021 is a day designed to show you how to do just that, using the power of video marketing.
Video is no longer a luxury item in business, it's now essential for driving sales, and retaining customers.
But with so many potential avenues available where do you even begin? Well, that's where we come in.
We've brought order to the chaos and devised a tried and tested strategy that can be used by businesses of any shape and size, in any industry... And we're going to show you how.
A strategy designed to generate real sales, not just 'likes'.
BUILDING A BRAND ON YOUTUBE
From skippable ads to creating a channel for your brand, we'll take a look at both paid and organic reach, with strategies for each approach.
WINNING FORMULAS THAT WORK
We've developed a series of formulas and checklists for each video marketing channel, to make each avenue more effective.
TV ADVERTISING ON A BUDGET
TV advertising has changed massively over the past few years, and it's now possible to hyper-target your ideal audience, meaning reduced wastage.
GROWING A BRAND ON SOCIAL
Whether it's Facebook, Instagram or LinkedIn, video is now dominating the social landcape with moving content now given priority over static posts.
HOW TO A/B TEST MESSAGES & SCALE
How do you know which messages work, and which don't? It doesn't have to be a shot in the dark, and we'll show you how.
MAKING REAL SALES NOT JUST 'LIKES'
Too many businesses end up focused on trying to maximise their 'likes'. Whilst engagement is important, likes don't pay the bills - sales do.
Andy Saxton - Virgin Money
Mark Bryant is a Royal Television Society Winning Producer of TV and video content.
He has been working professionally in the media for nearly 25 years, with productions broadcast on BBC, ITV, Channel 4, Channel 5, Sky and MTV.
As Managing Director of the multi-award winning Media Partnership, Mark is a leading expert in video marketing across a multitude of broadcast, online and social channels.
Wednesday 30th June 2021
10:00am - 4:00pm
Baltic Riverside Terrace Baltic Centre for Contemporary Art South Shore Road Gateshead NE8 3BA
(Lunch with be provided on the day)